I'm here — Vancouver, BC
I'm here — Vancouver, BC
Overview
Velot is a car-sharing brand designed to make urban mobility feel smoother, clearer, and more intuitive. Rather than focusing only on driving, the experience considers the entire flow of movement across the city, from navigation to arrival and parking.
Brand Story
Urban mobility is not only about getting from one place to another. Velot explores the quieter transitions within the journey, moments of slowing down, arriving, and navigating the city with ease. This idea became the foundation for the brand's visual and digital identity.
Approach
The identity system draws from visual patterns found in urban driving environments, including road markings, parking structures, curves, and directional flow. These elements were reduced into simple geometric forms to create a system that feels structured, fluid, and modern.
Visual Identity
The visual identity combines a deep black foundation with a vibrant signature blue and soft neutrals to create a clean yet expressive system. Paired with Avenir Next, the typography reinforces the brand's geometric and contemporary character across digital touchpoints.
Blue Scale
Black Scale
Typeface
Avenir Next
A geometric sans-serif. Clean, contemporary, and versatile across display and interface contexts.
Graphic Element
Application
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